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In fact, a survey shows that more than one-third of millennials between 18 and 34 years of age using “visual expressions” such as stickers feel these images are more representative of their actual thoughts and feelings than words. This works especially well with the younger generation. WhatsApp stickers have been known to increase customer engagement and boost website visits.
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And what better way to express yourselves than with WhatsApp stickers? The whole purpose of a WhatsApp web integration is to be able to better communicate with your customers.Īnd if there’s yet another way to streamline it, you should definitely consider it.Īs the saying goes, an image is worth a thousand words. WhatsApp Web Integration Do #3: Use Stickers The best part is: You can even preview what your live chat button will look like before launching it to save you the time and hassle of having to load it every time you want to tweak it. With it, you can personalize it however you like, down to the tiniest of details.įrom your button’s color, the call-to-action text, and margin size to the button’s position and even including your company’s logo, everything can be edited and tweaked to match your branding. WATI’s easy-to-use WhatsApp chat button widget is one such option. That said, when implementing WhatsApp chat on your website, make sure to select providers that allow you to customize your WhatsApp button. This means your WhatsApp chat integration should be aligned with your company’s branding – everything from color to tone.Īny incoherence will lead to inconsistency, which may generate a disconnect between customers and your brand. Whether you’re integrating WhatsApp into your website using a widget, plugin, or via WhatsApp’s Business API, you must never forget the importance of branding. The next thing you must do with your WhatsApp chat integration with your website has to do with the overall look and feel. WhatsApp Web Integration Do #2: Brand Your WhatsApp Chat Button These are data such as open rates, response rates, and more, which you can analyze to understand how you can better improve your business communication over WhatsApp. The biggest benefit of it all is that allows you to track and collect information on your WhatsApp communications. Having access to the WhatsApp Business API, which you can get via a WhatsApp Business Solution Provider (BSP), opens up a world of possibilities for WhatsApp marketing and customer service. That’s because there are plenty of plugins and widgets that can help you do so easily, an example of which we’ll see in the next point. You do not technically need access to WhatsApp’s Business API to be able to integrate WhatsApp chat on your website. This first WhatsApp web integration recommendation may seem a little confusing. WhatsApp Web Integration Do #1: Sign Up For WhatsApp API If you are thinking about or are in the process of integrating WhatsApp into your website, there are several things you should do and others you shouldn’t be doing to ensure customers have a seamless WhatsApp web chat experience. And as more and more consumers shop online and start using WhatsApp, providing them with an option to communicate with your brand via the world’s most popular messaging app has become absolutely essential.Įnter: WhatsApp chat integration on your ecommerce website. The benefits of using WhatsApp for a business – big or small – are endless.
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Here are seven do’s and don’ts to keep in mind with WhatsApp chat integrations.Ī massive reach of two billion users, instant communication, a direct channel… This way, you can provide your customers with the best WhatsApp customer experience possible. But there are things to look out for when doing so that will help enhance the integration. Integrating WhatsApp chat into your website isn’t difficult.